After working in the solar industry for over a decade, it’s hard to imagine not understanding the most fundamental details about solar power, including how much it costs, where it’s suitable, and so on.
But the reality is that the average homeowner doesn’t know that much about going solar.
In order to learn more we decided to directly ask prospective solar customers during the signup process (i.e. when filling out a solar request form). While we don’t claim to have come to a scientific consensus here (n=220) we do think these results are consistent with our experience in what potential solar customers most want to know.
And big surprise: everyone wants to know how much it’s going to cost.Continue reading